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Gone are the days when it was acceptable to post a blurry video on YouTube and expect to get a substantial amount of views. Now, when people see even a brief second of a video that makes it seem like their YouTube quality settings are permanently stuck in 480p, they run for the hills – and rightfully so! The tools are freely available and easily accessible to video content creators to create high quality, aesthetically pleasing videos. So, why not take advantage of them?
High-quality video production is essential for bolstering the success of your online business. Even if your products and services are not specifically geared toward videos – for instance, you sell clothing or gardening tools – visual content is a significant boost to the reach of your marketing. It reaches potential customers in a way that text- or audio-focused media could not and, therefore, strengthens the performance and palatability of your business as a whole.
Ok, so let’s just get this out of the way: Is there cheap camera equipment available online for you to purchase? Yes. Should you purchase this equipment to produce your videos? Probably not. Should you be producing your video content on your own, no matter what your experience level? Definitely not.
Jumping into video production with little to no experience is a disaster waiting to happen. Count on the pressure being even greater if the success of your business is affected by your ability to produce engaging, relevant content in a high-quality video format! This is a lot of pressure on a person and the business they’re working to build. That’s why it’s important that, when entering the planning stages of video production, you need to have an experienced videographer and producer on your side.
Whatever you do, do not compromise the quality of your videos just so you could afford the help of some random person that says they can make videos. To attain real, substantial success from integrating video content into your business activity, you need to be ready to make the investment.
Producing low-quality videos (“low-quality,” in this case, can refer to sound/visual quality, production value, writing, and everything in between) can do a lot of harm to your business’ reputation. When people see blurry, poorly edited, badly written advertisements, the opportunity for building rapport between the business and consumer base is significantly damaged. Additionally, it may bring to mind the question "If they put this little effort into their advertisements, how much effort do they put into their products/services?"
Few things are more infectious than a smile and some staged laughter! Kidding, but the point still stands: When you genuinely enjoy the process of planning your media content and professionally shooting your video, the positivity is palpable and will serve to build great rapport with your clients.
Besides, it’s easy to have fun when you’ve made the decision to hire professionals! After all, choosing a set and reading scripts written by professional writers will make you feel like you’re filming the next big Box Office hit.
Above all, remember that the process of marketing your business using videos should never be one that is exhausting and laborious without some inkling of joy. It is your product or services that you're promoting – enjoy it, take pride in it! When your audience sees the amount of passion that you have for your work through the effort you put into production and can pick up on your positive filming experience, you'll begin to see a growth spike in your business unlike any you've had before.
Author: Mac Cassity | Social Media
Date: February 13, 2020
in VIDEO PRODUCTION
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