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I know, I know: Social media is the bane of everyone’s existence. We’re all drawn to it for the (virtual) community yet despise it due to those select few who always somehow seem to make the place a nightmare. Still, no matter the atmosphere, social media is an indisputably invaluable tool for marketing, especially for web-based businesses and other small business owners.
Growing a strong presence on social media will amplify your product or services in a way nothing else can, and it can happen more quickly than with just about any other medium. It is also a free (depending on how you use it) marketing alternative to traditional magazines, TV commercials, radio ads, or posters.
Given that part, if not all, of your business is based online, having connections via social media will also grow your audience internationally, whereas, with traditional, localized methods, can restrict you to a more localized area. Let's take a closer look at why and how you need to integrate social media into your business practices.
Let's take a closer look at why and how you need to integrate social media into your business practices.
In many industries, the success and reach of your business rely quite strongly on word-of-mouth (or word-of-keyboard, really). Social media serves as a platform to amplify the voices of anyone who uses it, may that be an individual or a corporation. When you begin to build your business's presence on social media to promote your products or services, this effect will apply to you as well.
From this boost, you will be able to draw in potential leads and new clients. Social media is especially powerful because your potential customers will not have to go through a third-party to learn more about what you're offering. Communication is direct and lightning-fast. So, any questions new clients may have can be directly addressed right away. As an added bonus (depending on your level of patience), your audience has the opportunity to be directly involved in the content creation process.
You can keep your clientele or audience engaged by running polls to stay informed of their evolving interests. You can share photos and videos of Behind-The-Scenes activities, showing them just how hard you work to get their products out or to publish that visually stunning vlog.
Because we get absolutely bombarded with advertisements all the time, it is difficult for people to trust new companies or entrepreneurs with their money. People want to know why they should give their money to a business, especially as misinformation and deceitful advertising is rampant nowadays. Giving potential clients a way to browse your products by perusing through your social media platform is a great way to build trust with a client before they begin buying from you.
Despite the challenges of maintaining a genuine, strong social media presence, these benefits are undeniable. There is a solid argument to hop on the social media train ASAP and devote at least some of your marketing resources to growing a thriving social community for your business.
Author: Mac Cassity | Social Media
Date: February 27, 2020
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