Stay Up To Speed

Join our newsletter for our latest videos, blogs, news, & designs to help grow your business!


8 Easy Tips For Better SEO

Search Engine Optimization - Best Practices

Don't feel like reading? No problem! Listen in like a podcast instead!


Like Us On Facebook!

Before you learn SEO best practices, you need to define SEO. SEO, which stands for search engine optimization, involves a process that improves your site's position in the non-paid, or organic, search results. The higher your website ranks, the more it will be seen.

1. Getting Noticed by the Search Engines

SEO, historically, began in the 90s. That is when search engines first appeared on the scene. Today, SEO represents an essential marketing approach that revolves around certain techniques – processes that include technical, creative, and analytical practices. All of these activities are followed to help sites rank high with Google.

2. Increasing Your Site’s Popularity

To achieve a higher ranking, your business’s website must feature well-optimized and quality content that is designed to meet the needs of your target audience. The content must be good enough and authoritative enough to receive backlinks, or inbound links from other sites.

3. Ranking Factors and Optimization

Luckily, you don’t have to know all the ranking factors Google uses to elevate your website’s rank. After all, Google uses 200+ such factors – criteria that includes backlinks, quality content, and site speed. Many of the factors are only privy to Google.

4. What Is On-page SEO?

To make SEO easy to understand, you really just need to know three essential aspects. One of these aspects is on-page SEO. On-page SEO is a practice where a site’s content and HTML source code are optimized so a webpage can be defined and its content optimized. Optimized parts include the page title, meta description, internal links, anchor text, alt-text, and URL.

5. Website Content

The next basic aspect of SEO is the site’s content. If your content is poor, your site will not rank. To spice up your site’s SEO activity, you need the third component - quality backlinks. When your site contains quality backlinks, its authority increases and your site is more easily found.

6. Climbing up in the Rankings

Your site also needs to be indexed by the search engines. When you implement the right SEO methods, your rankings on the search engine results page (SERP) will naturally improve.

No website can succeed without the incorporation of SEO. While some of the aspects of search engine optimization are complex, SEO success is based on a few best key practices.

7. SEO Jargon

You should also learn some of the jargon. As noted, SEO practices take place using on-page or off-page SEO. SEO specialists must distinguish among white hat, black hat, and grey hat SEO. White hat SEO involves using the best practices recommended by Google while black hat practices can get you booted off the web. Gray hat practices fall somewhere in between.

8. Reviewing the Basics of On-page and Off-page SEO

On-page, or on-site, SEO involves everything you can do on the site to optimize it – from its content to technical tasks. Off-page, or off-site, SEO includes the practice of getting back links, or lending more authority to your website.

You can be quite creative in this respect, as you have a number of ways you can bump up your ranking. Some of the methods you can use include emailing customers, guest blogging, adding valuable and popular content, and using social media.

Now that you have an idea about how SEO works, you can create a website that is not only navigable and back-link friendly, but one that will position your business for online success.

Author: Mac Cassity | Social Media

Date: April 16, 2020

Like This Post?

Check out another blog below and sign up for our newsletter to get FREE digtial marketing & video production tips sent straight to your inbox!


in SEO

Optimizing Video for SEO

From choosing the correct platform to creatively incorporating keywords, SEO can be an intimidating tool. So, we’ve broken down the best strategies for your videos here.


Why Social Media Marketing Is Important for Your Business

Love it or hate it, social media is an invaluable tool for marketing your business. Learn how to use it to amplify your business’s voice and keep your audience engaged!


How Quality Video Production Can Boost Your Sales

Your desire for more leads is clear, so your videos should be too! Learn why high-quality video production is essential for bolstering the success of your online business.