Stay Up To Speed


Join our newsletter for our latest videos, blogs, news, & designs to help grow your business!

Subscribe!

Why You Need Video Content to Support Your Business's Brand


How Video Content Can Boost Your Brand

Don't feel like reading? No problem! Listen in like a podcast instead!

ENTER YOUR EMAIL FOR FREE MARKETING TIPS & TRICKS


Like Us On Facebook!


If you want a strong presence on the web, you need to produce videos. A great way to define your brand persona is to create explainer videos or videos that entertain and educate. Doing so will not only get your business noticed, but it will bolster your professional standing and image.

Statistics You Can't Ignore

Video marketing is making a big impression on consumers today. It is increasingly influential in establishing trust between consumers and companies. Not convinced? Check out these statistics from Forbes to see just how important video content can be.

Cubed Agency Small Bullet Point Logo

About 90% of consumers state that they make purchasing decisions after watching videos.

Cubed Agency Small Bullet Point Logo

Around 92% of videos that are viewed on mobile devices are shared.

Cubed Agency Small Bullet Point Logo

Your retention rate is much higher when you use video. Compare a 95% retention rate for video versus only a 10% retention if the content is read.

Cubed Agency Small Bullet Point Logo

A business that uses video realizes about a 40% increase in web searches when compared to companies that do not use video.

Cubed Agency Small Bullet Point Logo

Companies that use video to market products experience a return on investment, or ROI, of 52% - much better than other forms of media.

Where to Place Your Videos

So, based on this information, how do you incorporate video marketing into your content strategy? Which of the social media platforms should you use to showcase your videos? How often consumers watch videos differs depending on the media platform:


Cubed Agency Small Bullet Point Logo

About 50% on Facebook

Cubed Agency Small Bullet Point Logo

Around 32% on YouTube

Cubed Agency Small Bullet Point Logo

Around 22% each on Twitter, Snapchat, and Instagram


Knowing this information can assist you in effective video placement. Answering the following questions also helps :


Cubed Agency Small Bullet Point Logo

Where will your audience watch videos?

Cubed Agency Small Bullet Point Logo

Which platform permits you to best express your business’s message the best?

Cubed Agency Small Bullet Point Logo

How will you present your video? Some companies make a series of videos that can be followed. This approach encourages continued viewer engagement.


Types of Videos

Once you have an idea of where your market hangs out and watches videos, you need to review which type of video products make sense for you. A video can take one of many forms:

Cubed Agency Small Bullet Point Logo

Business Presentations

Cubed Agency Small Bullet Point Logo

Vlogs (Blogs that are videos)

Cubed Agency Small Bullet Point Logo

Tutorials

Cubed Agency Small Bullet Point Logo

Advertorials

Cubed Agency Small Bullet Point Logo

Webinars

Cubed Agency Small Bullet Point Logo

Customer Testimonials

Cubed Agency Small Bullet Point Logo

Live Streams

Cubed Agency Small Bullet Point Logo

Live Videos

Cubed Agency Small Bullet Point Logo

Product Videos

Cubed Agency Small Bullet Point Logo

Explainer Videos

You can feature actors in your videos to tell a story about your product, or you can create animated versions to present your product line and educate your audience. Whichever way you choose to present yourself, you can make a major impression. With a little bit of research, you can figure out which combination will give you the best bang for your buck.

Author: Mac Cassity | Social Media

Date: May 14, 2020

Like This Post?


Check out another blog below and sign up for our newsletter to get FREE digtial marketing & video production tips sent straight to your inbox!

Subscribe!

in VIDEO PRODUCTION

Is Your Video Content Hurting Your Sales?

Bottomline, video production is vital. Here are the two main mistakes businesses are making with video content in their marketing.

March 05, 2020

in SEO

Optimizing Video for SEO

From choosing the correct platform to creatively incorporating keywords, SEO can be an intimidating tool. So, we’ve broken down the best strategies for your videos here.

March 12, 2020

in VIDEO PRODUCTION

How Quality Video Production Can Boost Your Sales

Your desire for more leads is clear, so your videos should be too! Learn why high-quality video production is essential for bolstering the success of your online business.

February 13, 2020