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If you want a strong presence on the web, you need to produce videos. A great way to define your brand persona is to create explainer videos or videos that entertain and educate. Doing so will not only get your business noticed, but it will bolster your professional standing and image.
Video marketing is making a big impression on consumers today. It is increasingly influential in establishing trust between consumers and companies. Not convinced? Check out these statistics from Forbes to see just how important video content can be.
About 90% of consumers state that they make purchasing decisions after watching videos.
Around 92% of videos that are viewed on mobile devices are shared.
Your retention rate is much higher when you use video. Compare a 95% retention rate for video versus only a 10% retention if the content is read.
A business that uses video realizes about a 40% increase in web searches when compared to companies that do not use video.
Companies that use video to market products experience a return on investment, or ROI, of 52% - much better than other forms of media.
So, based on this information, how do you incorporate video marketing into your content strategy? Which of the social media platforms should you use to showcase your videos? How often consumers watch videos differs depending on the media platform:
About 50% on Facebook
Around 32% on YouTube
Around 22% each on Twitter, Snapchat, and Instagram
Knowing this information can assist you in effective video placement. Answering the following questions also helps :
Where will your audience watch videos?
Which platform permits you to best express your business’s message the best?
How will you present your video? Some companies make a series of videos that can be followed. This approach encourages continued viewer engagement.
Once you have an idea of where your market hangs out and watches videos, you need to review which type of video products make sense for you. A video can take one of many forms:
Vlogs (Blogs that are videos)
You can feature actors in your videos to tell a story about your product, or you can create animated versions to present your product line and educate your audience. Whichever way you choose to present yourself, you can make a major impression. With a little bit of research, you can figure out which combination will give you the best bang for your buck.
Author: Mac Cassity | Social Media
Date: May 14, 2020
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