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Using search engine optimization, or SEO, is crucial for driving traffic to your website. When you incorporate this marketing approach, you experience gains in the SERPs and learn more about your customers’ likes and dislikes. Use the following tips to optimize your content for SEO and increase your online presence.
While you can add keywords and produce organic links, you still need to remember the minute technical details on the backend. If you leave out the technical aspects of SEO, you could very likely forfeit a potential influx of visitors.
The technical part of SEO builds your website’s foundation – a foundation that includes content formatting which leads to more searches and website clicks. Even small errors can impact your site’s performance, so you want to make sure you do not do the following:
Use H1 or title tags improperly
Institute redirects to the wrong pages
These kinds of mistakes might not affect your site individually; however, they do impact traffic when repeated in conjunction. To ensure you have the technical aspects down, refer to an SEO audit checklist. Using a crawler will also help to check for any technical roadblocks, analyze linking, and automate maintenance tasks.
You also need to optimize your content for SEO on your website. However, this doesn’t mean you have to make it stale or dry. Adding keywords is pointless if your website audience stops reading the first sentence. Don’t forget those English class skills. Make it interesting for your readers!
One of the big challenges of using SEO today is optimizing content for voice searches. Research shows that about 50% of searches are done this way. Usually, people use more words when they speak than when they write.
Therefore, it is a good idea to keep this in mind when you are optimizing your content. It also helps to produce content for your featured snippets. Most people who use a voice search refer to featured snippets when seeking information.
Create reader-friendly and engaging content, write guest posts, and link to reliable and relevant sites. Make this a regular habit to increase the popularity of your website. A few strategies include uploading photos and adding source links to them. Always use high-quality photos from sites such as Flickr or Creative Commons and link to the source. Another way to increase organic linking is to feature a free eBook or report. Be the go-to source for product information or services in your field.
Link to other pages within your website so you can produce more interest and keep the reader engaged and occupied. More time spent on your site converts to a higher rank on Google.
These 5 tips can help you see a nice increase in your website’s traffic using SEO. Do you have tips to share as well? It pays to cover all your bases and make sure you understand how optimization works. If you are not sure about certain processes, go online and search Google for the details.
Author: Mac Cassity | Social Media
Date: Mar 21, 2020
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