If you want to compete in today's market,
VIDEO MARKETING IS AN ABSOLUTE MUST!
WATCH THIS SHORT VIDEO TO LEARN HOW!BOOK APPOINTMENT
As far as marketing is concerned, 88% of marketers agree that video marketing produces the best return on your investment (ROI) for business owners. It's true! Depending on the type of video you are looking to create the cost for production could be very little. Some videos cost as low as $1,000 to create. Imagine spending $1,000 to create a vdieo that brings in $10,000 or more in sales over its lifetime! The honest truth is, if this is done correctly, it could very well bring in much more!
If you aren't ranking on the first page of Google, most people don't even know you exist. Think about the last time you needed something around you. You probably Googled " near me". Believe it or not, this search term accounts for more than 80% of sales now-a-days! (Entrepreneur Magazine, 2020) The results are even more staggering for service businesses. Most people searching for a service Google the service and their location. They will likely click one of the first results and then immediately read the company's reviews. Now that Google owns YouTube, YouTube video results show up first before all other results. Wouldn't it be nice to have your company’s video show up right at the top of Google with three or four real testimonials from you customers?
A great way to showcase your product is through a product review video. Get a 6-10 minute commercial that explains how great your product is. Of course, you don’t want to do this one yourself. This works best if the review is a legitimate review from an actual customer or influencer. Let us help you make your product shine with a new product review video! (link) Book Appointment.
Businesses that use video content as part of their marketing strategy see an average increase in annual sales of 66%! Now that’s a return on an investment! The best part about driving leads with video is that the video could convert your lead into a customer for you. Prepare your website to accept credit cards if it doesn’t already because with our videos, your customer will be looking to buy before ever speaking with you.
Google, by far the #1 search engine in the world, owns YouTube, the number TWO search engine in the world! It is in Google’s best interests to provide users with relevant and engaging content first. What’s the most engaging content? You guessed it … Video! If Google deems your video content relevant to a user’s search query, it will absolutely serve your video within the top half of the first page of results! Imagine having a 3-minute promotional video about your business right at the top of Google every time someone searches for your service. The best part is it's highly unlikely that your competitors are using video in this way. As such, you could show up as the only video option!
Links and emails that refer to video content see a 250% increase in click through rates (CTR) over other forms of content. Video content on social media has a much higher rate of shareability and engaging audiences than all other content. The more your links are getting clicked, the more likely you are to find even more of those golden customers!
Email marketing may seem like a waste of time and money, but if done correctly, it could be one of your most profitable forms of marketing! The question still remains - how do you get people to open emails that likely get disregarded as spam? While there are many options for increasing open rates in an email marketing campaign, one of the best is including video content. Marketers that use the word “video” in the subject line of an email campaign see increased open rate of 80%!
Let’s face it, most people perusing the internet are looking to escape the monotony of work or are ready to unwind from a long day. The last thing most of them want to do is read long, wordy articles. It’s amazing that video content is less strenuous than reading text but increases a user’s content retention rate over 95% (Hubspot, 2018).
Consumers are starving for more video content, and within the next few years that desire is only getting stronger. As more video content becomes available, the more consumers want and expect it from marketers. If you are not currently using video marketing, you better get on board soon before you’re left behind in the dust.
This may not seem important, but it is! The length of time users spend on your website greatly impacts your search engine rankings. The average time a user spends on a website is a whopping 8 seconds! If users are averaging a minute or more on your website, Google considers the content on your website to be relevant and useful. Google will begin ranking your website higher than your competitors organically. Considering quality video content has a viewer retention rate of about 2-3 minutes, you can see how dramatic the increase in time spent on your website will be if you begin using video marketing today.
So What Do We Do?
We help you focus on what REALLY matters for your business!
We can ramble off a list of marketing jargon explaining the technical side of what we do for you, but we know you want to do one thing . . .GAIN MORE SALES!
That's exactly what we'll do for you!
Imagine having a system in place that DRIVES CUSTOMERS to your website, sells them on your product or service FOR YOU, and then THEY book the appointment or buy your product.
If you want to start using video marketing to grow your business, click the link below to book an appointment to speak with our team today!BOOK APPOINTMENT
Author: Joseph Cadwell | Creative Services Director
Date: June 4, 2020
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